Why it’s time to humanize the brand – for real this time

Maureen McLaughlin

Brian Solis, global innovation evangelist at Salesforce, discusses how the coronavirus will change the way brands and organisations present themselves to the public.

Brian Solis, global innovation evangelist at Salesforce, doesn't mince words when it comes to how the coronavirus will change the way brands and organizations present themselves to the public. "If this pandemic has shown us anything, it's that it's time to add several new pillars to the brand that allow it to become much more human," Solis says.

While his role at Salesforce — focusing on digital anthropology, digital transformation, innovation, and customer experience — is relatively new, Solis has spent the bulk of his career studying and predicting the effects of emerging technologies on business and society. He's also...

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