When disruption happens, what’s the best way for brands to respond?

Provides brands with key information on how to respond to disruption, with key success stories from brands such as the streaming company Netflix.

A mural at the Netflix headquarters in Los Gatos, Calif., featuring actors from its original series. Producing and distributing original content was one way the media giant managed to stay ahead of a changing industry. Courtesy of Netflix

For the longest time, the mattress industry seemed impervious to the digital disruption rocking so many business sectors, from hotels to music. Then, in 2014, Casper Sleep introduced the bed-in-a-box, a mattress ordered online and delivered, neatly compressed, in a cardboard box. Initial orders were impressive and media coverage loud. After that, a slew of other online rivals, like Tuft & Needle...

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Insights Team
Bray Leino

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