"Alexa, order more cereal."
Is the world moving from search to sound? It sure seems that way. This year, nearly 36 million Americans will use a voice-enabled speaker at least once a month, a 129 percent increase from 2016, according to a report released last spring by eMarketer.
The proliferation of voice-enabled assistants, such as Amazon's Alexa, Apple's Siri, and OK Google, presents brands with new marketing vehicles to get their messages out. It also underscores the growing importance of audio branding, or how companies use sound and music to define and reinforce brand identity.
People know audio...