The humble chatbot has grown up

Brands are realizing that chatbots can be an integral component in the emergence of conversational marketing as they provide 24/7, personalized, one-on-one communication at scale.

Much like the awkward teenager who suddenly blossoms into the homecoming king or queen, chatbots are having their moment. Until recently, chatbots were viewed, at best, as a way for companies to cut expenses by replacing live customer service reps with automation. Years ago, the banking industry did much the same as ATMs now handle many of the basic functions that human bank tellers used to provide. But now brands are realizing that these humble text-based bots can be an integral component in the emergence of conversational marketing.

"We're really seeing an inflection point when it comes to chatbot adoption,"...

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