Campaign Objectives
Snapdeal is one of India's largest online marketplaces with 7 million daily visits and 70+ million app downloads, with 63% of their audience belonging to 25+ age group (potential parents). They wanted to leverage their platform to bring to light the magnitude of the problem of child trafficking. They partnered with Save the Children, India's leading independent child rights NGO, to create awareness about this growing problem in India. Child trafficking is the third largest crime in India. An estimated 7 children go missing every hour. Half of them, are never able to return home. Between 2016 and...