Campaign Purpose
We wanted to put Old Spice in the Colombian consumer's mind again. That men (18+) talked about a brand with a disruptive history and show them the product's performance against sweat.
Campaign Objectives
Old Spice needed to achieve awareness in Colombia. Last year sales had decreased by 10% and the brand wasn't considered by consumers.
Campaign Strategy
Create a content and an experiential advertisement to make enough noise to put our brand on everyone's conversation.
Campaign Creative Solution
A video about a man who had been fired for having a "Map" (In Colombia "map" means a sweat stain...