More competition, fewer ads

John Nardone

The year 2020 marked an inflection point in the evolution of TV from a lean-back to an on-demand medium – consumers are watching more TV programming, and they are doing more of their TV watching via on-demand services.

This year marks an inflection point in the evolution of TV from a lean-back to an ondemand medium. It's been a whirlwind, including the upending of the traditional TV schedule, the introduction of streaming services Disney+, HBO Max, Quibi, and Peacock, and the continued growth of social video, with new platforms like TikTok and stalwarts like YouTube capturing a greater share of younger viewers. Consumers are watching more TV programming, and they are doing more of their TV watching via ondemand services.

Paradoxically, the proliferation of streaming channels and a huge surge in viewership are conspiring to create less premium...

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