Making artificial intelligence real: How brands can use AI to supercharge their marketing stack

Janna Ritzcovan Synovec

A look at how artificial intelligence (AI) can be used by marketers and how they can get started on their AI journey.

Everyone is talking about big data and artificial intelligence (AI). There is so much data being created, blah, blah, blah, yada, yada. Marketers, of course, understand the importance of this because aside from their day jobs they are consumers first. Every day they share and receive hundreds of emails, ask Alexa to play a favorite song, share location information in exchange for a precise weather forecast, and tweet about things like how cool it was that Prince Harry invited commoners to his wedding.

What is unique to marketers is that they see the potential in all the data that arises...

WARC subscribers can sign in to keep reading

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands