Campaign Purpose
The average age of Joker Lottery purchasers is 35, and it's getting older. We needed something appealing to attract a younger audience, and there's nothing that young people like more than music? 78% of young Spaniards intend to go to at least two festivals. *(Ticketea Report - 2018). That's why launching the Joker Lottery festival would be an opportunity to connect with them.
Campaign Objectives
Brief: What could we do to show people who are only interested in their favourite bands that one in every five Joker tickets is a winner?
Objectives:
- Attract a younger audience.
- Boost sales....