Local radio strategy works wonders for brand lift

Tammy Greenberg

Understanding local cultural nuances, tapping into current events, and helping to shape local trends makes a difference in establishing long-term relationships with consumers, and no medium is better for this than radio.

Hometown pride is a very real emotion that likely exists in the majority of Americans from coast to coast. To get a better sense of hometown pride, ask people if they listen a little more intently at the mere mention of their hometown? Do they have an affinity for a local sports team no matter how good or bad they may be? Do they tend to compare other places to their hometown. Have they ever heard a story stemming from a friend's hometown? If the answer is yes to any or all of these questions, that is the impact localism...

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