LinkedIn digs deeper for marketers

Michael J. McDermott

When 309 B2B marketers surveyed for the Chief Marketer 2019 B2B Marketing Outlook were asked which social media channels were most effective for their brands, 74% mentioned LinkedIn – significantly more than any other social platform.

When 309 B2B marketers surveyed for the Chief Marketer 2019 B2B Marketing Outlook were asked which social media channels were most effective for their brands, 74 percent mentioned LinkedIn — significantly more than any other social platform. It's little wonder why LinkedIn is preferred among B2B companies, as the social network is a safe harbor in the increasingly choppy waters of social media.

What distinguishes LinkedIn from other social media platforms, such as Facebook and Twitter, are the size and nature of its membership and its environment, says Keith Richey, LinkedIn's senior director of global marketing.

The social network, which...

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