Leaving normal behind: Permanent changes from the pandemic

The Known study provides brand managers with a window into how the pandemic has altered consumer behavior as people take stock of their lives.

Snoop Dogg takes a dim view of DIY. In an ad for smart-home company Vivint, the rap artist shows how to get the brand's Outdoor Camera Pro up and running. "First, grab you one of these right here," he says, picking up a power drill and blazing two holes through the instruction book. "Next, have Vivint come and install your entire smart security system for you, so you can focus on more important things," he adds, tossing the guide and grabbing a wheelbarrow filled with gardening tools, "like weeding."

Neil Webb/theispot.com

The lighthearted ad is part of a marketing...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands