Kotak General Insurance: #DriveLikeALady

Kotak General Insurance, an insurance brand, challenged gender stereotypes and encouraged more people to drive like a lady by creating a direct response campaign and online film.

Campaign Purpose

When Kotak general insurance team analyzed their data on auto insurance claims, they observed a huge difference between the driving habits of its male and female policyholders. Kotak General Insurance found that female drivers are much safer and have lower claim experience vis-a-vis their male counterparts contrary to popular belief.

The habit of women being more caring, patient and calmer is reflected in her driving behavior. Therefore, if men were to imbibe this positive attitude, our roads would be a lot safer. However, in reality, in spite of having better driving skills compared to man, driving like a...

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