How generative AI can improve marketing today

Discusses the future of ChatGPT and generative AI in marketing, and marketer outlook toward its usage.

Davide Bonazzi/theispot.com

Since rolling out in November 2022, ChatGPT has stirred up a wide range of emotions among marketers, from excitement to fear to skepticism. The large language model chatbot, developed by the artificial intelligence (AI) company OpenAI, leverages natural language processing (NLP) to analyze and respond to queries with remarkably human-sounding answers. The still-nascent technology could have a dramatic effect on marketing and advertising.

“Just imagine the ability to analyze vast data assets in real time and recommend immediate actions, design visuals, build presentations – the list goes on,” says Raja Rajamannar, Chief Marketing and Communications Officer...

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