How Degree is making fitness more inclusive for differently abled people

Dominick Fils-Aimé

Explores how marketers at Degree use their platform to make fitness more accessible for people with disabilities.

Courtesy of Degree

Degree partnered with eight-time Paralympic track and field medalist Blake Leeper to host the first inclusive outdoor spin class in New York City.

Research commissioned by the personal care brand Degree in partnership with the Lakeshore Foundation, a nonprofit specializing in sports science for athletes with disabilities, revealed a startling fact: 81 percent of people with disabilities don’t feel welcome in fitness industry spaces. Moreover, according to the survey, 87 percent of people with disabilities do not feel represented by the fitness industry.

With these insights, Degree created the #TrainersforHire platform, which provides fitness brands...

WARC subscribers can sign in to keep reading

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands