Hot content marketing: Baked fresh daily
John Patrick Pullen
It's hard to imagine, but this past Spring, Kraft Foods had a cupcake problem. Leading into St. Patrick's Day, its data sleuths, responsible for monitoring hot trends, saw a lot of activity in social media around green velvet cake. People were gearing up for the holiday and looking for ways to make their party food pop. But, despite 111 years of fueling home cooks with recipes and ingredients, Kraft didn't have the makings for green velvet. "We do have a killer red velvet cake," says Julie Fleischer, the company's director of...