Fraudsters, liars and cheats: The fraud-related danger marketers face in the digital age and what's being done to squash it

This article explains how the US advertising industry is responding to the challenge of digital advertising fraud.

Fraudsters, liars and cheats: The fraud-related danger marketers face in the digital age and what's being done to squash it

Michael J. McDermott

For most marketers, digital fraud is something like a buzzing hornet in a busy room. It's distracting, you know it's there and can sting you, but swatting at insects is not high on your priority list. So you go about your primary business — brand building — and hope somebody else will take care of the little pest. Bad decision, as it turns out.

The digital supply chain is beset by serious fraud issues, including piracy, malware,...

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