Fraudsters, liars and cheats: The fraud-related danger marketers face in the digital age and what's being done to squash it
Michael J. McDermott
For most marketers, digital fraud is something like a buzzing hornet in a busy room. It's distracting, you know it's there and can sting you, but swatting at insects is not high on your priority list. So you go about your primary business — brand building — and hope somebody else will take care of the little pest. Bad decision, as it turns out.
The digital supply chain is beset by serious fraud issues, including piracy, malware,...