Experiences worth sharing

Explains how social media can be used effectively to support experiential executions and provides six key tips that marketers need to employ to see results.

To support the launch of its game Zombie Swipeout, Zynga deployed 100 actors dressed as zombies to "attack" riders on subways.

This past September, visitors passing through New York's Grand Central Terminal witnessed its famed ceiling illuminated with a projected show called "Unseen Stars," a cinematic display that reimagined the constellations as a celebration of 12 accomplished women scientists and engineers. Not surprisingly, many folks who stumbled upon this four-day spectacle grabbed their smartphones to snap photos and videos for sharing on Twitter, Instagram, and other social media channels, where they raved about the "amazing" and "inspiring" display....

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands