To support the launch of its game Zombie Swipeout, Zynga deployed 100 actors dressed as zombies to "attack" riders on subways.
This past September, visitors passing through New York's Grand Central Terminal witnessed its famed ceiling illuminated with a projected show called "Unseen Stars," a cinematic display that reimagined the constellations as a celebration of 12 accomplished women scientists and engineers. Not surprisingly, many folks who stumbled upon this four-day spectacle grabbed their smartphones to snap photos and videos for sharing on Twitter, Instagram, and other social media channels, where they raved about the "amazing" and "inspiring" display....