Event marketing in a digital age

Discusses the significance of event marketing and how advances in technology and social influencers are changing the way these events function.

In today's always-on and ever-changing world of marketing, the pace of innovation can be dizzying. As marketing strategies change, traditional channels may be overlooked in favor of the latest bling. But event marketing, the original one-to-one channel, remains evergreen as brands increasingly mesh live events with a wide array of digital channels.

According to a Content Marketing Institute study, B2B Content Marketing 2016 Benchmarks, Budgets, and Trends – North America," which surveyed 3,714 marketers, 75 percent of the respondents said in-person events are effective for their companies, besting webinars (66 percent), case studies (65 percent), and white papers...

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