E-sports catching marketers' attention

Chris Warren

Outlines the opportunities abound for brands looking to reach a captive and growing audience in e-sports.

It's the kind of ultra-modern training facility any professional sports team would envy.

Located in the upscale Gangnam District in Seoul, South Korea, the seven-story building features a collection of training rooms, where athletes and coaches can practice, evaluate performances, and brainstorm new game strategies. Personal trainers and sports psychologists are on site to help ensure players are in the best mental and physical shape possible; nutritious meals are always available in the cafeteria; and when players aren't practicing, a lounge area helps them unwind with a game of table tennis or darts.

While the facility would be a great...

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