Do marketers need a new approach to Facebook?

David Ward

Facebook announced that it would be de-emphasizing some news and branded content in favor of posts from friends and family, making it clear that the changes are there solely to enhance the user experience.

When Facebook announced early this year that it would be tweaking the type of organic content its users see on their Timelines, de-emphasizing some news and branded content in favor of posts from friends and family, the social media platform made clear it was making the changes solely to enhance the user experience.

"We already know that time in News Feed interacting with people is more valuable than time passively consuming video or news," Facebook CEO Mark Zuckerberg explained to analysts during an earnings call in late January. "When you care about something, you're willing to see ads to experience...

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