Diversifying with direct mail

Direct mail can be a reliable catchall that bolsters a brand's digital tactics as it reaches prospective customers in their physical home.

Marketing has always been about getting the right message to the right people at the right time, no matter the medium.

Digital tactics, such as social media, online search, display ads, and email, have added layers of precision to this tried-and-true mission. They allow marketers to home in on the best message for their target audience and automate delivery timing for optimal exposure.

Some of these digital channels perform well across the customer journey, helping brands build awareness and consideration, influence conversions, and earn loyalty. But many others see drop-offs in effectiveness at various stages. In fact, a 2019 report...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands