Disk Integrity

The author discusses the role of the National Advertising Division (part of NARC, the advertising industry's self-regulatory body in the USA) - this is mainly to police competitive claims for truth and accuracy.

Disk Integrity

Sustaining the highest advertising standards

Gunnar Waldman,NAD/CARU/NARB

Okay, so you’ve completed a very successful branding campaign and everybody knows your name. Great! Now it’s time to put a little substance in your advertising. Let the world know what your product can do.

Is your product better than everybody else’s hands down, or should you maybe make a qualification or two? How are you going to prove your claims? Can you prove them? I can help you with some of these answers. After many years of producing media and copy for major national advertisers, I now work for...

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