Data-driven messaging: The key to engaging today’s distracted, multitasking, multiscreening consumer

Data-driven messaging can be used to deliver a personalised, omnichannel customer experience to each consumer.

Digital advertising is not what it used to be. That's good and bad news for brands. On one hand, marketers have more data to help target consumers than ever before and more channels in which to reach them. Unfortunately, a brand's audience seems to be watching all of those channels at once as they multitask their way through their day. They are chronically distracted – to the point where their brains' defenses are actively working to filter out and ignore ads.

Data-driven messaging can help marketers grab consumers by bypassing their cognitive filters using relevance and creativity. In a world...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands