Data-driven digital transformation

Looks at how marketers can use data in their marketing strategy and provides three tips successfully employed by Susan Popper, SVP of experience marketing at HPE.

Data is a key component within any modern marketing professional's strategy. When armed with high-quality data, advertisers and their agencies are able to connect more effectively with target audiences when and where it matters most. And perhaps even more importantly, advertisers are able to transform their business models to become truly data-driven in order to deliver more relevant messages to consumers.

However, finding the right data to fuel company-wide digital transformation is not always a simple task. Terabytes upon terabytes of data are produced daily, and as a report from InsideBIGDATA predicts, data production will grow exponentially through 2020...

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