Champion Cat: Catflix

Champion Cat, a cat food brand, increased awareness in Chile by launching Catflix, a series of content featuring the cat version of famous films and TV series.

Campaign Purpose

Champion Cat is a cat food brand whose statement aims to help pet owners conquer affection and pamper their cats every day. Generating moments of enjoyment and complicity.

A digital campaign was conducted to communicate the launch of new varieties of flavors of its product, bits in sauce. He aim of positioning within the category of moist pet food, through its broad portfolio of products for the conquest of the affection of cats. Several human insights were retrieved which were brought to the cat world, implying that this product is the best reward for that exhausting life.

Under...

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