Airlines keep marketing efforts afloat amid pandemic

Chuck Kapelke

Online travel sales in the US are predicted to plunge nearly 45% from 2019 levels, according to eMarketer, and a full recovery is not expected until 2022.

By any measure, the first half of 2020 was disastrous for the travel industry. Online travel sales in the U.S. are predicted to plunge nearly 45 percent from 2019 levels, according to eMarketer, and a full recovery is not expected until 2022. The U.S. hotel industry, meanwhile, is projecting a 52 percent decline in revenue per available room (RevPAR), according to STR and Tourism Economics, a hotel analytics and benchmarking firm.

"At its lowest point in late April, [airline] passenger volumes were down 96 percent to a level not seen since before the dawn of the jet age in the...

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