A Studebaker can’t compete with a Ferrari

Discusses the forthcoming negotiations between the Screen Actors Guild (SAG) and the American Federation of Television and Radio Artists (AFTRA).

A Studebaker can't compete with a Ferrari

Douglas J. WoodANA

In 2006 two seemingly unrelated yet converging events will have a profound effect on the marketing community and how far technology can go in changing the future of advertising.

The first event occurred during the Torino Winter Olympics when Sprint broke through the clutter with a commercial for the Samsung MM-A900 mobile phone. Not only is the device a mobile telephone, but also a portable television connected to the Sprint Power Vision Network — perhaps the first mobile television network — over which Sprint subscribers can watch live television,...

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