A look at 2016: U.S. marketing in a challenging political environment
Daniel L. Jaffe
This year will prove to be an important election year: voters will be choosing a new president, one-third of the U.S. Senate and the entire House of Representatives will also be on the ballot — and marketing may be on the legislative chopping block. Expect several marketing issues to be in the spotlight this year.
Ad Taxes
The current tax deduction for advertising costs is under serious threat in Congress, as part of corporate tax reform. All advertising costs arc fully deductible each year under current...