A big help to small business

Across the USA, small- and medium-sized businesses (SMBs) are suffering from closures, restrictions, and changes brought about by COVID-19 and many are scrambling to stay in business.

Across the country, small- and medium-sized businesses (SMBs) are suffering from closures, restrictions, and changes brought about by the novel coronavirus, and many are scrambling to do what they can to stay in business.

According to Walter Frye, VP of global brand engagement and design at American Express, one out of every four small business owners stopped paying themselves a salary to remain open. "We were also surprised to learn that 62 percent of U.S. small businesses said that they needed to see consumer spending return by the end of the year in order to stay in business," he adds,...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands