How should TV and social media be used to maximum effect?
This essay was shortlisted for the Admap Prize 2017.
For more information and to read the winners visit the Prize page.
Marketing Category: FMCG
Oscar Wilde apparently once said: "The only thing worse than being talked about is not being talked about." I guess these words provided little comfort to the famed wordsmith when he passed away alone and destitute in Paris aged only forty-six. If only Twitter had been around then, as that would have made an epic tweet. I, too, will be forty-six this...