Amnesty International: Outrage is not Enough

Chris Toumazis

Amnesty International, a non-governmental organisation, transformed the refugee crisis from a global issue into a personal one for millions, by getting real refugees to respond to users on Twitter.

Campaign details

Client: Amnesty InternationalAgency: O&M London

The summary

HOW PLANNING HELPED AMNESTY INTERNATIONAL TRANSFORM OUTRAGE INTO ACTION FOR REFUGEES.

By the time you finish reading this paper, another 472 people around the world will have been forced to flee their homes for fear of persecution, danger or death. The total number of displaced people is at 65.3 million, and rising every day.1

Around 21 million of them are refugees: people who have left their home country altogether - battling dangerous crossings, border closures, violence, abuses and extortion - to seek state protection elsewhere.1

Amnesty...

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