American Home Shield: Chances

This case study describes how American Home Shield, the founder and the home warranty industry leader from the US, used "Might Happen/Will Happen" online animated scenarios to drive sales of its product.

American Home Shield: Chances

Executive summary

Product Description:

The product is home warranty. A home warranty is a service agreement that covers the repair and/or replacement of many major systems and appliances in your home. It covers things your homeowner's insurance doesn't.

Objective of the Campaign:

  • Convince homeowners that they need a home warranty, for all of the household disasters that WILL happen.
  • Dispel any confusion that a homeowner's insurance policy covers the same things as a home warranty.
  • Show homeowners powerful reasons to buy an AHS(R) Home Warranty Plan.
  • Increase response and sales results in a low-interest category.

Target...

WARC subscribers can sign in to keep reading

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands