American Heart Association: Red dress collection
Jennifer Salerno, Anna Feagan, Bruna Camargo and Samantha Foon
Campaign details
Brand: Go Red For WomenBrand owner: American Heart AssociationLead agency: Ignite Social Media, LLCCountry: United StatesIndustry: Charities & voluntary organisations, Websites, online services, appsChannels used: Content marketing, Social mediaMedia budget: Up to 500k
Executive Summary
In conjunction with Macy's and American Heart Association's Go Red For Women, Ignite Social Media kicked off New York Fashion Week 2016 with style, fame and philanthropy. Through robust live-event coverage, a captivating...