American Heart Association: Red dress collection

This case study explains how Go Red for Women, a national non-profit supported by the American Heart Association, utilized social media to create awareness of heart disease and stroke for all women, while encouraging action.

American Heart Association: Red dress collection

Jennifer Salerno, Anna Feagan, Bruna Camargo and Samantha Foon

Campaign details

Brand: Go Red For WomenBrand owner: American Heart AssociationLead agency: Ignite Social Media, LLCCountry: United StatesIndustry: Charities & voluntary organisations, Websites, online services, appsChannels used: Content marketing, Social mediaMedia budget: Up to 500k

Executive Summary

In conjunction with Macy's and American Heart Association's Go Red For Women, Ignite Social Media kicked off New York Fashion Week 2016 with style, fame and philanthropy. Through robust live-event coverage, a captivating...

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