UAE Government Media Office: Double moon

UAE Government Media Office, a government entity, created excitement in the UAE about the probe the country had sent to Mars.

Campaign details

Brand: UAE Government Media OfficeAgency: UAE Government Media Office & MullenLowe MENA

Campaign Summary

The UAE sent a probe to Mars and the Government wanted to make sure that everybody was watching its arrival. Using super-realistic sky mapping projection technology, we projected two exact replicas of the Mars moons onto the sky to make UAE residents feel as if they were in space. Within a few hours, videos had taken the internet by storm and the media started to cover the 'phenomenon'. After the buzz built up, we made a government announcement revealing the truth...

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