Campaign Summary
The state of Tennessee was missing out on the lucrative family travel market. Most travelers rely on reviews to decide where to go and what to do. But the system has been corrupted and travelers don't trust them anymore.
So to attract families, the state of Tennessee created an entirely new review metric. One that's hard to fake: kid's laughter. And then invented the first wearable device that could turn it into travel reviews. We called it the Laugh Tracker. We put the devices on hundreds of kids at 31 locations across the state to gather data, then...