Campaign details
Brand/Sponsor: Target Australia
Title: Three seconds that revolutionized retail
Campaign Cost: $100,000-$1 million
Campaign Scope: National
Advertising Agency: SapientNitro
Product Type: Target
Campaign Start: 10/01/2015
Campaign Ends: 10/18/2015
Campaign Ran: Australia
Campaign Description: target expansion (to build incremental volume)
Campaign Summary
Target's women's wear sales were in decline and traditional advertising methods simply weren't working. In a world first collaboration with Facebook and Instagram they used innovative data tracking and targeting methods to deliver relevant content to their target audience. This resulted in a highly effective campaign that...