Target Australia: Three seconds that revolutionised retail

This case study explores how Target Australia, Australia's largest department store chain, launched a national campaign to try and increase sales, using data tracking.

Campaign details

Brand/Sponsor: Target Australia

Title: Three seconds that revolutionized retail

Campaign Cost: $100,000-$1 million

Campaign Scope: National

Advertising Agency: SapientNitro

Product Type: Target

Campaign Start: 10/01/2015

Campaign Ends: 10/18/2015

Campaign Ran: Australia

Campaign Description: target expansion (to build incremental volume)

Campaign Summary

Target's women's wear sales were in decline and traditional advertising methods simply weren't working. In a world first collaboration with Facebook and Instagram they used innovative data tracking and targeting methods to deliver relevant content to their target audience. This resulted in a highly effective campaign that...

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