Campaign details
Brand/Sponsor: Stylight
Title: The Fashion Mag Hijack
Campaign Cost: low-budget (under $100,000)
Campaign Scope: National
Advertising Agency: Serviceplan
Product Type: Online platform for fashion, Inspiration and Shopping
Campaign Start: 04/07/2016
Campaign Ends: 05/01/2016
Campaign Ran: Germany
Campaign Description: target expansion (to build incremental volume)
Campaign Summary
To promote Stylight, the online shopping platform where you can easily find almost every fashion item, we turned a whole fashion magazine into the most convenient shopping experience ever: a print ad in the front part of the magazine told readers that,...