Sensodyne: Say #NoToSensitivity
This is a story of how Sensodyne got over a million people subscribe to the idea of celebrating a sensitivity-free life. In a category where oral care brands started parroting Sensodyne's expert testimonials and chill tests, through culturally relevant approach and social strategy, Sensodyne drove business results and influenced behavioral change. In the Arabian world, divided between sensitivity and sensitivity-free, Sensodyne consumers were already living their lives sensitivity-free. They are the people who took a stand. Our campaign made them our heroes and got them to get more people to say #NoToSensitivity. As the campaign ran its...