ReturnToWorkSA: Reach for the facts

ReturnToWorkSA, a state workplace injury insurer, launched a campaign in Australia to raise awareness of the dangers of long-term use and addiction to prescription opioids and encourage users to enquire about alternative treatments.

Campaign details

Brand: ReturnToWorkSAAgency: Showpony Advertising

Campaign Summary

Ignorance breeds addiction. Ordinary, hard-working Australians are getting addicted, to and dying from, the use of opioids prescribed by their doctors to help them recover from workplace injury.

In 2018, 1119 Australians died from opioid related issues, almost double the 591 deaths in 2016.

In early 2019 ReturnToWorkSA, a state workplace injury insurer, recognised the link:

  • Prescription without explanation of the risks associated with opioids
  • Long term use without the discussion of alternative therapies leading to dependency
  • Rates of addiction and death skyrocketing

They commissioned Showpony Adelaide to create...

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