Pink Ribbon Germany: Check it before it's removed: Naked breasts against breast cancer

This case study explores how Pink Ribbon Germany, a charity focused on breast cancer awareness, launched a national campaign to raise awareness amongst young women of the importance of checking their breasts for lumps in order to detect anomalies as early as possible.

Campaign details

Brand/Sponsor: Pink Ribbon Germany

Title: Check it before it's removed: Naked breasts against breast cancer

Campaign Cost: low-budget (under $100,000)

Campaign Scope: national

Advertising Agency: DDB Group Germany

Product Type: Breast Cancer Awareness

Campaign Start: 03/08/2016

Campaign End: 03/08/2016

Campaign Ran: Germany

Campaign Description: Awareness Campaign

Campaign Summary

Breast cancer amongst young women goes undetected far too often despite the fact that early diagnosis and treatment are keys to fight and beat the malicious disease. In Germany alone, 70.000 girls and women develop breast cancer every year. Pink...

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