OCO Opticians: The Urban Eye Tests

OCO Opticians, an optometric brand, encouraged people in the UK to take free eye tests at its store by placing trackable floor panels on pavements in London which tested people's eyesight using the environment around them.

Campaign Summary

Studies have shown that of the five senses, a majority of people would miss their sight the most. With most of us understanding the importance of eye tests in keeping our eyes healthy, it's a wonder why we put off taking them as much as we do. This is the story of how OCO Opticians, a contemporary optician in East London, wanted to disrupt this behaviour by encouraging people to take a free test at their store.

During October and November 2018, twelve trackable floor panels were placed on pavements around Central London. Passers-by were driven to check...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands