Mother Raw

Mother Raw, an organic food brand, launched a campaign in Canada and the US to evolve the brand in order to reflect both its quality and ambitions to become a larger player in the world of raw, plant-based food.

Campaign details

Brand: Mother RawAgency: Zulu Alpha Kilo

Campaign Summary

Michelle's RawFoodz, makers of raw vegan dressings, dips and sauces, is known for being clean and organic. The brand is on a mission to share the goodness of plants with the world. Focused in Ontario, the objective was to secure national Canadian distribution, and at least one US retailer. With such a bold mission and fighting major brand powerhouses like Renées and Bolthouse Farms, we needed an equally bold brand reinvention to deliver.

Campaign Goals

Our objective: Significantly evolve the brand – its name and its look...

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