Campaign details
Brand: MobilyAgency: MullenLowe MENA
Campaign Summary
More than 93% of kids play video games. And with the pandemic, children are spending more time in their rooms and, consequently, gaming. Uncoincidentally, reports of online sexual abuse are emerging with unprecedented frequency around the world, with some perpetrators grooming hundreds and even thousands of victims. The ProtectSet, a custom-built headset that protects young gamers by making them sound older, was created to help stave off predators procuring minors and, most importantly, make gaming safety a topic of debate amongst parents worldwide. In just 15 days, the initiative...