Campaign details
Advertiser: NissanBrand: MicraAgency: In the Company of HuskiesCountry: Ireland
Campaign Summary
With Nissan Micra global sales tanking, Nissan, a multinational automotive manufacturer came close to killing off the Micra brand. A new design was developed for Micra, but would that be enough for a relaunch in Ireland, a country that scoffed at driving a "granny's car". The market for new cars in Ireland was declining by -10.4% in 2017. Nissan Ireland's market share was also in decline, they badly needed to recruit new customers. Faced with these challenges, Nissan Ireland made...