METRO: The Daily Catch

This case study explores how METRO, a global retail company, launched a campaign in France, Italy and Germany to demonstrate the freshness of the fish it sells.

Campaign details

Brand/Sponsor: METRO

Title: The Daily Catch

Campaign Cost: low-budget (under $100,000)

Advertising Agency: Serviceplan

Product Type: Wholesale company

Campaign Start: 04/01/2016

Campaign Ends: 04/30/2016

Campaign Ran: France, Italy, Germany

Campaign Description: Direct Marketing / Product Design

Campaign Summary

A new old packaging idea as a prove of freshness for METRO's fish. The most established way to show up-to-dateness, the daily newspaper, also happens to be the traditional way to wrap fish. With this in mind, we ask partner fishermen to ship freshly caught fish together with the latest issues...

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