Campaign details
Brand/Sponsor: METRO
Title: The Daily Catch
Campaign Cost: low-budget (under $100,000)
Advertising Agency: Serviceplan
Product Type: Wholesale company
Campaign Start: 04/01/2016
Campaign Ends: 04/30/2016
Campaign Ran: France, Italy, Germany
Campaign Description: Direct Marketing / Product Design
Campaign Summary
A new old packaging idea as a prove of freshness for METRO's fish. The most established way to show up-to-dateness, the daily newspaper, also happens to be the traditional way to wrap fish. With this in mind, we ask partner fishermen to ship freshly caught fish together with the latest issues...