MasterCard: Android Pay Case

This case study explores how Mastercard, the financial services corporation, launched a campaign in the US to connect with Google's young base of Android Pay users.

Campaign details

Brand/Sponsor: MasterCard

Title: Android Pay Case

Campaign Cost: $1-5 million

Campaign Scope: Local

Advertising Agency: McCann New York

Product Type: MasterCard

Campaign Start: 10/26/2015

Campaign Ends: 12/31/15

Campaign Ran: USA

Campaign Description: new product launch

Campaign Summary

Millennials don't particularly care about payment cards, as long as they work. So when Google launched Android Pay, a payment method accepted at over a million retailers nationally, it was clear we'd need a clever way to connect with their young base of users. We enlisted the help of some of...

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