Campaign details
Brand/Sponsor: MasterCard
Title: Android Pay Case
Campaign Cost: $1-5 million
Campaign Scope: Local
Advertising Agency: McCann New York
Product Type: MasterCard
Campaign Start: 10/26/2015
Campaign Ends: 12/31/15
Campaign Ran: USA
Campaign Description: new product launch
Campaign Summary
Millennials don't particularly care about payment cards, as long as they work. So when Google launched Android Pay, a payment method accepted at over a million retailers nationally, it was clear we'd need a clever way to connect with their young base of users. We enlisted the help of some of...