LifeStyles Healthcare: Publicly traded

LifeStyles Healthcare, a sexual wellness brand, drew awareness in Australia to the risk of catching an STI due to unprotected sex by comparing STIs to the stock market.

Campaign details

Brand: LifeStyles HealthcareAgency: FCB/SIX

Campaign Summary

Publicly Traded

A stock-market inspired, e-commerce platform for LifeStyles Condoms that uses compelling data visualization and an engaging discounting mechanic to create 1:1 relationships with consumers. Because STIs, like stocks, are Publicly Traded.

Combining sex and search

As Australians search their symptoms, our platform uses the Google Trends API to gather real time data on the six most active STIs: chlamydia, HIV, syphilis, herpes, gonorrhoea, and HPV.

A powerful & dynamic data visualization

Our algorithm pulls search data on Australia's six top STIs every 15 minutes, then visualizes it...

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