Campaign details
Brand: LifeStyles HealthcareAgency: FCB/SIX
Campaign Summary
Publicly Traded
A stock-market inspired, e-commerce platform for LifeStyles Condoms that uses compelling data visualization and an engaging discounting mechanic to create 1:1 relationships with consumers. Because STIs, like stocks, are Publicly Traded.
Combining sex and search
As Australians search their symptoms, our platform uses the Google Trends API to gather real time data on the six most active STIs: chlamydia, HIV, syphilis, herpes, gonorrhoea, and HPV.
A powerful & dynamic data visualization
Our algorithm pulls search data on Australia's six top STIs every 15 minutes, then visualizes it...