Campaign details
Brand: KnorrAgency: FP7 McCann Cairo
Campaign Summary
In 2019, poverty across Egypt owing to the economic crisis, resulted in a hunger crisis across the country.
Knorr, a food brand from Unilever, wanted to make a positive difference, helping improve the hunger and poverty situation of Egyptians. But a typical food donation campaign would not make a sustained impact. Instead, we wanted to empower those who were living in poverty by helping them grow their own food.
So, a new transformational business model was created, that was sustainable and profitable.
With Egypt's cities, especially the poverty-stricken...